640 Memorial

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640 Memorial

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640 Memorial

Client/Architect NBBJ
Location Cambridge, MA
Photography Christian Phillips

Scope Interior wayfinding and building signage, amenity signage, special graphics

Constructed in 1913 for the first Ford Motor Company assembly plant in the northeast, our environmental graphics and signage program for this premier life-science facility create a new and fresh identity and sense of place rooted in this heritage.

 
 

Custom polished brass fittings, brackets, lettering and lighting were designed and detailed to elevate wayfinding and amenity spaces.

 
 

Patterns were developed to echo the art deco style of the interior finishes and applied to conference and meeting spaces, providing privacy while reinforcing the graphic theme.

 
 

Automotive assembly drawings were deconstructed and reimagined to create bold, vibrant murals in the lobby. In the lower level, large scale wall graphics and lighting facilitate wayfinding.