The TRACK at new balance

Track-at-new-balance-exterior-signage-roll-barresi-and-associates-lg.jpg

The TRACK at new balance

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the TRACK at new balance

Client NB Development Group
Architect Elkus Manfredi Architects
Location Boston, MA
Photography Christian Phillips

Scope Exterior site signage and interior wayfinding

See also
Boston Landing
New Balance Headquarters

The TRACK at new balance is a multi-purpose athletic complex located within Boston Landing, a health and wellness district in Boston’s Brighton neighborhood. It houses a world class track and field stadium and multi-sport facilities designed to accommodate athletes of all ages and abilities. The TRACK also functions as event space, providing a truly unique atmosphere.

 
 
 
 

Signage design for the TRACK closely aligns with the new balance brand and is greatly inspired by the dynamic architectural forms of the building and energy of the space. Large scale, stenciled, typographic elements and linework of the sign program reference the graphics of the track.