One65 Main

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One65 Main

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One65 Main

Client MITIMco
Architects Elkus Manfredi Architects
Location Cambridge, MA
Photography Christian Phillips

Scope Design and implementation of exterior identification, interior wayfinding, building, amenity and garage signage

One65 Main is a luxury apartment building located in the vibrant Kendall Square neighborhood of Cambridge. It offers premium amenities, breathtaking views, and easy access to dining, shopping and entertainment. The signage provides an elegant touch throughout the building, with contemporary typography and materials to complement the interior finishes.

 
 

The circular shape of the room signage reinforces the design of the logomark. Custom symbols were designed to support the brand identity while elevating the room and code signage.

 
 

Brand patterns were introduced to the wayfinding signage, further reinforcing the identity. These patterns, motifs, and symbols occur throughout the amenity spaces and parking garage for a cohesive graphic approach.

 
 

A unique identity for the Bike Station was developed to live harmoniously with other tenant signage at street level.